The right tool for flu

Despite the flu being a different and more severe experience than the cold, brands continue to lump them together as one treatable illness with cold and flu medicines. Theraflu knows that fighting the flu is tough, so we needed to tell a new story that separates common cold and flu medicines from our new flu-focused line of hot liquid powders, caplets and syrups.

Using the wrong tool for the job is silly, but then again, so is trusting cold medicine to take care of your flu symptoms, so we compared common cold medicine to the wrong tool to debut Theraflu Flu Relief Max Strength. The right tool for the job

ACD: Jeremy Lenz 

Copywriter: Zach Kumaczow