PUFF PUFF PASS

FIGR wanted to address a problem that’s especially prevalent during 420. Driving high. 

We partnered with Presto to create the first PuffPuffPass card – allowing stoners to ride to and from any event in the GTA. To promote the initiative we took to social, added wild postings throughout the city, and had our FIGR ambassadors hand out cards. 

We organized a petition to make public transit free on this special day in hopes to make the roads a little safer in the future. 

Copywriter: Andy Van Kooy  

ACD: Jeremy Lenz