MODERN MONUMENTS

*IN PRODUCTION*

There is a rich Canadian history that isn't told in monuments and statues across Canada. Stories of individual soldiers, ones that changed the way we fight and feel for our country. We're changing the way we remember their battles and additions to Canadian history by making their stories accessible through every can of Legion Lager.​  

We want to memorialize soldiers in a modern way by turning every Legion Lager into a pedestal that displays a Canadian Vet.​ ​ Scan the logo on the can to activate an augmented reality experience that shares a Canadian Vet's story from a moment of conflict somewhere around the world. This way, we can directly connect beer drinkers to the stories they keep alive by simply enjoying a Legion Lager.​ ​ 

ECD: Ari Elkouby

Copywriter: Zach Kumaczow