FIGR REBRAND

As cannabis became legal in Canada, FIGR used a numeric system to differentiate their strains.  The unfortunate thing is, consumers didn’t have a clue what these numbers meant.  

We simplified their system using "Go Sessions" and based the new naming convention on the desired effects consumers look for in their cannabis - playing off FIGR's original tagline "Go Figure". We used playful illustration to help differentiate product, flavour and avoid a legal battle in a heavily regulated industry.    

Now you can choose to take it easy, chill out, keep it steady, or elevate your night - where will you GO? 

ACD's: Jeremy Lenz & Karen Oakley

Design Director: Mike Butler

Copywriter: Brian Freitas