BUDGET BASH

During Frosh Week, Interac partnered with the University of Toronto to help students take control of their money. Student debt is a worrisome burden, so we wanted to encourage using debit over credit for everyday purchases.   

We created a cathartic game where students had the chance to win an Interac e-Transfer helping with what they needed the most: tuition, food, and textbooks. In order to play, they needed to add their debit cards on their mobile wallets, and follow these simple rules: bash your student financial fears, and win.   

Copywriter: Luke McNeill  

Creative Directors: Gail Pak & Irfan Khan